Why are personalized Coupons better than normal Coupons?

Personalized coupons allow you to target specific customers and increase the probability of conversion. For example, a personalized coupon can be a coupon that is only displayed to customers who have performed a certain action, such as adding a product to the shopping cart, but then abandoning it. A personalized coupon gives the customer an incentive to end their purchase (e.g. a coupon of 10% on the entire shopping cart).